3CHI, founded by an experienced biochemist, has focused on researching and bringing minor cannabinoids to the market to create the pure and effective cannabis products. In contrast to the CBD-centric hemp industry, 3CHI's innovative approach emphasizes minor cannabinoids, leading to their widespread demand. They've introduced products like CBN and Delta 8 THC and pioneered advertising and sponsorship with national media and sports events. They also work with government agencies for sensible legislation around Delta 8 THC. Their goal is to deconstruct and analyze cannabinoids to create consistent, beneficial blends that promote well-being and support cannabis acceptance.